The Growth Code

🔶 Why a vague ICP is killing your growth

A step-by-step guide to building an ICP that actually works

🔶 The $47 test that unlocked $250k: a validation masterclass

How to get customers to design (and pre-pay) your next product

🔶 The GTM Tactics Behind Clay’s $500M Growth That You Can Apply Now

Learn the step-by-step tactics that fueled Clay’s growth—and start applying them today.

🔶 5 Ways to Increase Profit Without Chasing Customers

🔶 The A/B test that made me question everything

Until I realized it held the key to unlocking true growth.

🔶 Why your product isn't selling (and how to fix it)

3 myths sabotaging your success—and the simple fixes you need right now.

🔶 The little-known strategies that scaled Wise and Butcher Box to millions

The counterintuitive strategies that helped Wise and Butcher Box scale without outspending their competition.

🔶 From ad addiction to brand resilience

How to choose the right growth driver

All channels can work to an extent; the tricky part is knowing which one is right for your business.

How to stay profitable in a high-CAC world

4 strategies for staying profitable as your CAC increases

How to Make Faster and Better Decisions

Mastering actionable dashboards, your blueprint for better decisions

How to Choose the Right Channel for Your Acquisition Strategy

Creating a sustainable acquisition strategy for long-term growth